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Information Technology, Corporate Productivity, and the New Economy
The authors bring a dual perspective--that of a practicing consultant and that o...
Marketing Strategies, Tactics, and Techniques : A Handbook for Practitioners
For professionals who feel lost in a forest of marketing and for students who ne...
Legal Usage in Drafting Corporate Agreements
From a corporate lawyer in private practice comes the first detailed survey of t...
The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations
Among many factors contributing to a corporation's success, none is more crucial...
Global E-Commerce and Online Marketing: Watching the Evolution
Specialists from business and academia present a meticulously researched, compel...
Online Public Relations : A Handbook for Practitioners
A desk-top reference and guide to the language and techniques of online public r...
Managing Business Crises : From Anticipation to Implementation
Truly effective crisis management is--or should be--proactive. Burnett uses this...
The Global Economy and International Financing
Interactions between global corporations and global governance demand that today...
Dynamics of Marketing in African Nations
Consider Africa--not with pre-established mindsets, unexamined assumptions, and ...
Leadership, Management, and Innovation in R&D Project Teams
In today's knowledge-driven business environment, research and development teams...
Practical Applications of Approximate Equations in Finance and Economics
Conventional methods of financial modeling are often overly exact, to the point ...
Ethics and Excuses: The Crisis in Professional Responsibility
Rarely discussed in ethics courses is the topic of excuses. McDowell argues conv...
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