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Contemporary Direct & Interactive Marketing (2nd Edition)
Learn to identify a firm’s ideal customer and turn him into a life-long client. ...
Marketing Research: An Applied Orientation (6th Edition)
Marketing Research: An Applied Orientation takes a unique applied and managerial...
Statistics for Business and Economics (+ CD-ROM)
A classic text for accuracy and statistical precision. Statistics for Business a...
Business and Its Environment (6th Edition)
Businesses compete in many ways, including nonmarket areas like corporate respon...
Marketing Public Relations
KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting publi...
Strategic Management: Concepts and MyStratLab with Full E-Book Package (2nd Edition)
KEY BENEFIT- This is the book that enables students to TRANSFER conceptual class...
Strategic Management: Concepts and Cases and MyStratLab with eBook Package (2nd Edition)
KEY BENEFIT- This is the book that enables students to TRANSFER conceptual class...
Information Systems Today: Managing the Digital World (4th Edition)
Information Systems Today: Managing the Digital World is everything a reader nee...
Implementing Organizational Change: Theory Into Practice (2nd Edition)
Learn how to be a leader in business by spearheading change in your organization...
Financial and Managerial Accounting (2nd Edition)
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Learning Peachtree Complete 2008: A Practical Approach (2nd Edition)
The text uses a "WHoW” approach by explaining why a task is performed, illustrat...
Search Engines: Information Retrieval in Practice
KEY BENEFIT: Written by a leader in the field of information retrieval, this tex...
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