Part novel, part business how-to, this book combines fact and fiction to emphasize a key message for the 90s: communication and leadership skills can make or break executive careers. Arlen Burch Royster, the fictional ``top dog'' in this book, is faced with a career-threatening crisis that tests his communicative mettle--a crisis business readers everywhere will recognize. This unique investigation into effective leadership also delivers eye-opening results from ten years of research; a new four-step model for effective CEO communication; and one-on-one exclusive interviews with top executives. Essential reading for everyone with a stake in corporate leadership.

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Рейтинг книги: 4 из 5, 3 голос(-ов).