After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers? problems and help them live happier lives. You?ll learn how: ? Levi?s reasserted relevance when it created wardrobe solutions for men. ? Dunkin? Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe. ? Hasbro reinvented board games for today?s time-pressed consumers. ? Kleenex?s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one. ? Staples stopped wasting its shoppers? time with extraneous products. ? Nintendo?s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to...

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