Here is a little of what you will learn inside of this book: - All about a sales letter - Comparison between unsolicited proposals, brochures and sales letters - Segmentation, targeting and positioning - Following the AIDA model - Basic elements of a sales letter - What are the basic parts of a sales letter? - How to create headlines to invigorate your sales letters - Is it important to have a strong first paragraph? - Is including P.S. in your sales letter essential? - Should you include guarantees? - Tips on writing a sales letter - Fundamental tips on how to write an effective sales letter - A 12-step guideline for a sales letter - What fundamental questions should your sales letter answer? - Is aesthetics important for your sales letter? - Do short, powerful phrases enhance the impact of your sales letter? - Why certain sales letters lose business - What are lethal sales letter mistakes? - What are the pitfalls of a WHAT IF...

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