"Pype's book is a contribution to 'anthropology of media', an upcoming sub-discipline of cultural studies, and this (but not only this) makes this publication so important.,,[and] inspiring." · PentecoStudies "By offering a vibrant ethnography of the trajectories of evangelizing TV actors', their personal ambitions, anxieties, and disagreements with one another, Pype deconstructs the content of the melodrama...the ethnography offers insight into the role of religious media in the public sphere and its impacts on morals, even in secularized societies." · Sociology of Religion "Pype proposes a very innovative understanding of the continuum between artistic and moral dimensions of media production/consumption. For this, she uses the problem of gender as a critical guideline to understand the continuities and disruptions provoked by the 'Pentecostal melodrama'. From this perspective, this book...moves beyond the mere analysis of Pentecostalism as a phenomenon in itself,...

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