The Future of Physical Therapy . . . Today, physical therapists have an identity crisis. While consumers understand what a dentist, plumber, electrician, or massage therapist does, they cannot easily describe a physical therapist. We need to brand ourselves like Starbucks, Dunkin' Donuts, and Apple. The physical therapy experience must be transformed with a branded platform to create standardization and consistency in the outpatient arena. This book, which outlines The Best Therapy Experience®, provides physical therapists with proven concepts and methods to disrupt the industry and build lifelong relationships with clients by focusing on what clients really value. Experts Weigh In . . . Perception Is Reality . . . "I think the profession of physical therapy has come a long way. I go back to when I first started in practice and started our sports medicine program in 1974. At that time, there were no private practices in physical therapy. Now, it's become very common. I think that's...

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