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Promiscuous Customers: Invisible Brand
"A challenging and provocative look at how brands, customers and technology will...
Corporate Voodoo: Business Principles for Mavericks and Magicians
Why do many companies find it so hard to escape the pull of the past? Why do man...
Big Shots: Business the Richard Branson Way
In the modern world of business, Richard Branson stands alone. In an era dominat...
The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation
"If capitalism survives, which its behavior at the outset of the 21st century ma...
John Adair's 100 Greatest Leadership Ideas
Successful management and leadership has never been a greater challenge. Time is...
The Age of M-Commerce : Conquering the Wireless World
"In my work (marketing studies) I need hard data. Prof. Lamont?s work reveals wh...
The Atomic Corporation: Rational Proposals for Uncertain Times
Now in a new paperback edition Atomic picks up where Roger Camrass and Martin Fa...
Smart Things to Know About Leadership
Leadership makes people like the 'unlikable'. Leadership insists that things mus...
The New Global Investors: How Shareowners can Unlock Sustainable Prosperity Worldwide
" As in his previous work, Bob Monks? s unique analytical insight and eloquence ...
Capitalism for Tomorrow: Reuniting Ownership and Control
Writing the New Economy
The new economy is spawning hundreds of good, bad, brilliant but sometimes baffl...
The Complete Small Business Guide : A sourcebook for new and small businesses (Capstone Reference)
Book DescriptionThis completely updated 7th edition provides the next wave of en...
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