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The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Since 1978, Soundview Executive Book Summaries has offered its subscribers conde...
How to Make Millions in Real Estate in Three Years Startingwith No Cash : Fourth Edition
Small Giants: Companies That Choose to Be Great Instead of Big
How maverick companies have passed up revenue growth?and focused on greatness in...
Buzzmarketing: Get People to Talk About Your Stuff
As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge b...
The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next
According to Robyn Waters, it's a myth that trends can only be spotted early by ...
Trading Up: Why Consumers Want New Luxury Goods. .. And How Companies Create Them
First published to media acclaim in October 2003, "Trading Up" revealed how toda...
Brand Hijack: Marketing Without Marketing
Out of nowhere, a brand like Red Bull, The Blair Witch Project , or even the How...
Think Big, Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive
Is it possible for a company to grow its revenues and profits by 10 percent or m...
The Ten Commandments of Financial Happiness: Feel Richer with What You've Got
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Perfectly Legal: The Covert Campaign to Rig Our Tax System to Benefit the Super Rich--and CheatEverybody Else
One of the country's top investigative reporters reveals how the richest 1 perce...
First In, Last Out: Leadership Lessons from the New York Fire Department
What does it take to lead people into a burning building? How do the leaders of ...
Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry
Five years ago, an unknown entrepreneur named David Neeleman uprooted his wife a...
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