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Optimal Database Marketing: Strategy, Development, and Data Mining
Contemporary direct marketing and e-commerce companies cannot exist in today?s c...
The Public Manager Case Book: Making Decisions in a Complex World
The Public Manager Case Book is a collection of eight public administration case...
Information Technology and Organizational Transformation : History, Rhetoric and Preface (Sociological Observations)
This book provides one of the first clear-headed assessments of information tech...
An R and S Plus Companion to Applied Regression
" This book fits right into a needed niche: rigorous enough to give full explana...
Qualitative Methods for Marketplace Research
All key topics are covered including the differences between quantitative and qu...
SAS Programming for Researchers and Social Scientists
The book that won accolades from thousands has been completely revised! New feat...
Handbook of Mental Health in the Workplace
Organizations need to contend with issues related to disruptive psychopathologic...
Group Dynamics for Teams
Group Dynamics for Teams provides a clear and concise overview of group dynamics...
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century, 168)
Understanding Effective Advertising: How, When, and Why Ads Work reviews and sum...
Designing and Managing a Research Project: A Business Student's Guide
?The authors did an excellent job of addressing many of the ?real world? issues ...
The Internet and Health Communication
With the popularity of the Internet, more and more people are turning to their c...
Deciphering Cyberspace : Making the Most of Digital Communication Technology
Deciphering Cyberspace: Making the Most of Digital Communication Technology, a c...
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