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Marketing Communications Management : Concepts and Theories, Cases and Practices
Book DescriptionMarketing Communications Management: concepts and theories, case...
e-Business - A Jargon-Free Practical Guide
ISBN: 0750652934
'e-Business: a jargon-free practical guide' presents a clear, second-generation ...
Metric Handbook
Originally devised as a guide for converting from imperial to metric measurement...
Sports Tourism : Participants, Policy and Providers
Book DescriptionSports Tourism: participants, policy and providers tackles these...
Total Organizational Excellence: Achieving World Class Performance
Total Organizational Excellence: Achieving world-class performance sets down an ...
Effective Promotional Planning for e-Business
'Effective Promotional Planning for e-Business' is an introductory text for thos...
European Gastronomy into the 21st Century
ISBN: 0750652675
'European Gastronomy into the 21st Century' is a unique text examining the devel...
Money Matters for Hospitality Managers
Unique in its approach, 'Money Matters for Hospitality Managers' is unlike other...
Business Development: A Guide to Small Business Strategy
Hospitality Marketing : An Introduction
Book DescriptionHospitality Marketing: an introduction takes a unique approach t...
Empowerment: HR Strategies for Service Excellence : HR strategies for service excellence (The Hospitality, Leisure and Tourism Series)
ISBN: 0750652446
'Empowerment: HR strategies for service excellence' shows managers and students ...
Essential MATLAB for Scientists and Engineers
Based on a teach-yourself approach, the fundamentals of MATLAB are illustrated t...
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