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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
* Combines 'how to' advice, theoretical insights and interviews with PR industry...
Fashion Brands: Branding Style from Armani to Zara
Studies the influence of branding within the fashion industry.
Key Marketing Skills: Strategies, Tools And Techniques For Marketing Success
The Mobile Revolution: The Making of Worldwide Mobile Markets
Book DescriptionFirst announced as Mobile World * From the author of the seminal...
Assessment Methods In Recruitment, Selection & Performance: A Managers Guide To Psychometric Testing, Interviews And Assessment Centres
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
256 стр., ISBN: 0749442921
"Consumer Insight" provides market researchers with knowledge of database market...
Venture Capital Funding: A Practical Guide to Raising Finance
Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands
Management Consulting In Practice: Award-Winning International Case Studies
How To Master Psychometric Tests
Book DescriptionIf you want to improve your chances of getting the job you want ...
Ethics in Public Relations: A Guide to Best Practice
Unique practical knowledge and tools to help the reader understand the ethical d...
Project Risk Management: An Essential Tool for Managing and Controlling Projects
* A practical and concise approach to analyzing and managing risk in projects
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