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Strategic Business Planning: A Dynamic System for Improving Performance & Competitive Advantage
Brand Driven: The Route to Integrated Branding Through Great Leadership
A sequel to the authors? highly acclaimed book " Integrated Branding", "Brand Dr...
Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset
A recent survey showed that in the US senior CEOs spent 65% of their time in org...
Customer Care Excellence: How to Create an Effective Customer Focus (Professional Paperbacks)
Customer Service Workbook
* A practical guide to developing a customer service strategy * Packed with advi...
The Aptitude Test Workbook
The World's Economy Today: Trends, Prospects and OECD Statistics 2003
The 30 countries of the OEAD represent the heart of the developed world. Its dat...
Where Egos Dare: The Untold Truth About Narcissistic Leaders and How to Survive Them
Everybody these days reveres great leaders, but what of those who are less than ...
Transport Economics and Policy: A Practical Analysis of Performance, Efficiency and Marketing Objectives
Effective Interviewing: A Handbook of Skills and Techniques
The ability to conduct interviews effectively is considered an essential skill f...
The Marketing Plan: A Step-by-Step Guide
A well-devised marketing plan, the focus for all marketing aims, proposals and a...
How to Prepare a Business Plan: Business Enterprise Guide ("Sunday Times" Business Enterprise S. )
There are thousands of business start-ups in the U.S. per year, and a business p...
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