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Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity, Keith Lincoln, Lars Thomassen
2399 руб.
Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity
Автор: Keith Lincoln, Lars Thomassen, 320 стр., издатель: "Kogan Page", ISBN: 0749455934

Private labels, also known as "store brands” or "house brands,” have long been a...
How to be a Brilliant Thinker: Exercise Your Mind and Find Creative Solutions, Paul Sloane
2221 руб.
How to be a Brilliant Thinker: Exercise Your Mind and Find Creative Solutions
Автор: Paul Sloane, 208 стр., ISBN: 0749455063

Leading speaker on innovation and creativity Paul Sloane helps readers think in ...
The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies, Sami Finne, Hanna Sivonen
5652 руб.
The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Автор: Sami Finne, Hanna Sivonen, 368 стр., ISBN: 0749454563

The internationalization and consolidation of retailing is turning the tradition...
Marketing Accountability: How to Measure Marketing Effectiveness, Malcolm McDonald, Peter Mouncey
2996 руб.
Marketing Accountability: How to Measure Marketing Effectiveness
Автор: Malcolm McDonald, Peter Mouncey, 304 стр., ISBN: 0749453869

One of the biggest issues facing marketers today is accountability for marketing...
Human Capital Management: Achieving Added Value through People, Angela Baron, Michael Armstrong
5316 руб.
Human Capital Management: Achieving Added Value through People
Автор: Angela Baron, Michael Armstrong, 240 стр., ISBN: 0749453842

Aimed at human resources practitioners, this volume explains how managing human ...
British Qualifications: A Complete Guide to Professional. Vocational and Academic Qualifications in the UK (British Qualifications (Paperback)), Kogan Page
11454 руб.
British Qualifications: A Complete Guide to Professional. Vocational and Academic Qualifications in the UK (British Qualifications (Paperback))
Автор: Kogan Page, 1040 стр., ISBN: 0749453427

British Qualifications is the definitive one-volume guide to every recognized qu...
The Handbook of International Trade and Finance: The Complete Guide to Risk Management, International Payments and Currency Management, Bonds and Guarantees, Credit Insurance and Trade Finance, Anders Grath
7423 руб.
The Handbook of International Trade and Finance: The Complete Guide to Risk Management, International Payments and Currency Management, Bonds and Guarantees, Credit Insurance and Trade Finance
Автор: Anders Grath, 288 стр., издатель: "Kogan Page", ISBN: 0749453206

Intended for use by anyone involved in international sales, finance, shipping an...
The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas,
5233 руб.
The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas
312 стр., ISBN: 0749453184

The Innovation Handbook provides a British perspective on how leaders can move t...
Fashion Brands: Branding Style from Armani to Zara, Mark Tungate
3819 руб.
Fashion Brands: Branding Style from Armani to Zara
Автор: Mark Tungate, 272 стр., ISBN: 0749453052

Once a luxury that only the elite could afford, fashion is now widely accessible...
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable), Peter Cheverton
6701 руб.
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
Автор: Peter Cheverton, 368 стр., ISBN: 0749452773

Very few books take the long-term, team-selling strategic view of KAM that this ...
The New Boss: How to Survive the First 100 Days, Peter Fischer
2686 руб.
The New Boss: How to Survive the First 100 Days
Автор: Peter Fischer, 192 стр., ISBN: 0749452706

Political observers have long attached a near-talismanic status to the first 100...
How to Manage People (Creating Success), Michael Armstrong
1933 руб.
How to Manage People (Creating Success)
Автор: Michael Armstrong, 160 стр., ISBN: 0749452412

How to Manage People is a practical new book from bestselling author Michael Arm...




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