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Advertising as Multilingual Communication
Advertising has traditionally communicated messages with strong local and nation...
Family Values and Value Creation: The Fostering Of Enduring Values Within Family-Owned Businesses
296 стр., ISBN: 0230212190
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Standby Letters of Credit: A Comprehensive Guide (Finance and Capital Markets)
A guide that tackles this vital financial instrument strictly from a practical r...
British Asian Theatre: Dramaturgy, Process and Performance
This book provides an introduction to British Asian theatre over the past 30 yea...
Language and the Market (Language and Globalization)
288 стр., ISBN: 0230210600
By examining market-driven practices in a range of individual contexts this inte...
Global Governance and Diplomacy: Worlds Apart? (Studies in Diplomacy and International Relations)
320 стр., ISBN: 0230210597
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Modular Narratives in Contemporary Cinema
Since the early 1990s there has been a trend towards narrative complexity within...
China Calling: A Foot in the Global Door
China has broadcast its message. Calling on Africa, Australia and South America ...
A Political Romance: Leon Gambetta, Leonie Leon and the Making of the French Republic, 1872-82
Leon Gambetta is renowned as a founder of the French Third Republic. This unique...
E-Marketing: Theory and Application
A mix of academic rigor and practical application combining a strong theoretical...
Power and Resistance in the New World Order: 2nd edition, Fully Revised and Updated
This challenging work develops a radical theory of the new world order to argue ...
Harry Potter: The Story of a Global Business Phenomenon
The Harry Potter books are the bestselling books of all time. In this fascinatin...
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