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Strategic Brand Management
Strategic Brand Management approaches the subject of brand management from a uni...
Production and Operations Management
The book provides in-depth coverage of topics such as facility location planning...
Services Marketing, Operations, and Management
Services: Marketing, Operations, and Management is a comprehensive textbook spec...
Microeconomics: Theory and Applicatons
Presents a logical exposition of theoretical concepts. By means of illustrations...
Derivatives: Valuation and Risk Management
Derivatives, Valuation and Risk Management, Dubofsky, Miller ISBN: 0195686152 Bi...
Global Strategic Management
This brand new text is the first to offer a truly global, as opposed to multinat...
Quality Management
Quality Management is a comprehensive textbook specially designed to meet the ne...
Industrial Marketing
Industrial Marketing is a comprehensive textbook specially designed to meet the ...
Marketing Research: Concepts, Practices and Cases
Marketing Research is a comprehensive textbook specially designed to meet the ne...
Sales and Distribution Management
Sales and Distribution Management is a composite and comprehensive textbook spec...
Management Information Systems
Management Information Systemsmeets the requirement of MBA students for a compre...
Services Marketing
This is a comprehensive textbook designed to meet the requirements of MBA studen...
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