Why of all the hundreds of fundraising books available did AmeriCorps Vista, with offices throughout the U.S., single out The Relentlessly Practical Guide to Fundraising as the premier book on the subject and provide a copy to thousands of its staff? Read David Lansdowne's acclaimed work and you'll quickly understand why. No other writer in the field is as succinct, yet comprehensive. Nor do others have Lansdowne's trademark gift of extracting the essence of a technique and illuminating it in unfailingly clear prose. Lansdowne plumbs every major aspect of fundraising: from annual campaigns to capital campaigns, from major gifts to Internet fundraising, from planned giving to direct mail to prospect research. Each chapter is delivered with heat-seeking precision. For example, do you want to know how to establish a gift club for donors? Turn to that chapter and chances are you'll learn more in the nine pages than you would from reading an entire book on the subject. ...

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