"For 21st-century success, you can't afford to remain comforable," says Ball. "Nor can you survive in a reactive mode. To get ahead you have to set goals. You have to have a systematic plan for achieving them. Creating and managing a culture where youmethodically grow the way you want to takes careful, persistent efforts. And, with so much change, leaders need to help people get back to time-proven methods. That's where DNA Leadership fits in. What could be more elegant and dynamic than our own cellstructure or more fundamental than our own DNA?" DNA Leadership correlates to the biological principles of cell theory and DNA. It provides a control panel leaders can use to motivate individuals to achieve common purposes and objectives. The cells in our bodies are the ultimate expression of teamwork, buy-in, and proactive pursuit of a common mission. Although each cell is highly specialized and self-directed, it must communicate with other cells and do its job flawlessly or...

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