Book DescriptionThe single most important task for a prospective franchisee - or small-business person - is to prepare a realistic cash flow statement that accurately reflects the economic potential of a franchise. How Much Can I Make? is an insider's guide that provides historical sales, expense, and/or profit data on actual franchise operations to establish a solid basis for making these critical financial projections. The book contains more than 130 earnings claim statements, prepared by the franchisors themselves, for 45 major industry categories, and provides a detailed profile of each franchisor (including McDonald's and Burger King), its logo, and detailed worksheets.

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