Book DescriptionThis new and expanded update of Peter Zollo's popular Wise Up to Teens gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy, and how marketers should--and shouldn't--reach them. Brimming with invaluable insights and information, Getting Wiser to Teens examines: - The economic clout of the teen market - The teen "need states" and how they should guide your strategies - Why and how teens are unique media consumers - Howto increase your brand's teen-relevancy - How teens really view family and school - Advertising and promotions that resonate with teens - The role of friends in teens' lives - Teen trends, social status, and music

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