Effective communication is simply good customer service. We serve our customers well by sharing relevant information quickly and efficiently. We fail to serve them when we give them information that is unclear, inaccurate, or irrelevant. These principles are valid for businesses, industries, and governmental agencies. The aim of this third edition of the Franklin Covey Style Guide for Business and Technical Communication is to help you serve your customers and your coworkers in these way: - You will communicate information that people can understand and use. - You will be complying with the best current styles and practices in business and technical communication. - You will be saving time and money for your customers because they won't have to contend with misleading and unprofessional documents.

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