Most of any company's income comes from a group of loyal customers, and this same group normally plays the additionally critical role of bringing new referral business to a company-only if the company provides excellent customer service. This book shows businesses how to KISS (Keep It Simple, Stupid) and have a team effectively trained to provide the very best customer service. It offers a series of highly practical tips with information on how to easily implement the new practices. This book provides managers of small- and medium-size businesses with strategies that are based on thorough business research and theory and that are easy to read, understand, and implement.

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