Handbook on Far Eastern Import and Export Business
Автор:
Isaak Gewelbe, 185 стр., ISBN:
1857567684
In this valuable reference book, the author shares his experience of dealing with these markets over a period of forty years in his capacity as an Export Sales Manager, Far East Business Consultant and International Marketing Executive. Using a new approach, Isaak Gewelbe covers in just one book the most important Far Eastern markets, namely Mainland China, Hong Kong, Japan, Korea and Taiwan. A bible or directory for Far Eastern businessmen and students with a fairly good command of the English language, it shows, step by step, the procedures on how best to export Far Eastern products into the overseas markets. These are then underlined with actual case studies in major Far Eastern markets. Granted the E-award for excellence from the US Department of Commerce for exporting industrial products that were difficult to sell to European markets, the author demonstrates what can happen if you are ill-prepared for an overseas trip, whether it is to Latin America or the Far East. By...
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