The Natural Advantage of Nations is about innovation, solutions, competitiveness and profitability. It is also about building environmental integrity and sustainability now and for future generations. It pulls together for the first time the work of more than 30 of the world's leaders in sustainability, containing fresh evidence from around the globe, to show that, far from being in conflict with economics and business practice, the drive for a sustainable world is both an environmental imperative and a practical and profitable necessity that is already happening. This book draws a bold vision for the future and tells us how to get there by building on the lessons of competitive advantage theory and the latest in sustainability, economics, innovation, business and governance theory and practice. This is top-shelf reading for business people, economists, engineers, consultants, policy-makers, researchers, students and indeed anyone working to create a better world. The...

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