A practical resource outlining the self-syndication process step by step. Packed with detailed information and useful tips for writers looking to gain readership, name recognition, publication and self-syndication. Before leaping into syndication: * Is syndication for you? Whys and why nots. * The basics of (good) column writing. * What's in a name? (your column's, that is) * Getting a photo (of you!); formatting for online and print use. * Short and long terms goals of self-syndication. After the leap: * Organization. (Special feature: becoming one with your address book.) * Approaching newspapers - the query step by step. * What to include with your query; what to leave out. * Building relationships with editors - why returning an email isn't always the best approach. * What editors really want. * When an editor publishes your column without your permission. Spreading your words: * Building name recognition. * Creating Internet presence. * To...

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