Whether the economy is good, bad or ugly, small businesses need ongoing coaching in how to stay in business! Rule of Thumb: A Guide to Small Business Sustainability closes the "how-to stay in business" information gap for micro and small businesses that are struggling to last beyond today's reactive approaches. If you have a vision of your business lasting forever, let this guide show you the action steps for diversifying revenues, lasting in the social media market, branding smarter, finding new revenue streams, and planning for business succession. Dr. Bev Browning, the author, has been an entrepreneur for nearly 40 years. Her lessons learned are packaged into this easy-to-read guide for others to achieve business sustainability goals. This book is a win/win for every reader!

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