No matter what a health/fitness club s retention level is, it can always be improved and finding a means to increase membership retention is essential to enhancing your profitability in the future. This book features 101 simple strategies for improving member retention, supported by successful case studies and best practices from top club operators around the world. Topics covered include: How to engage new members and build good relationships with them, How to get members fully involved in your club, How to provide great member service and an outstanding member experience, How to build relationships within your community, How clubs, unknowingly, drive members away

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