This book examines user perceptions of European Union institutions and compares them to perceptions communicators within these institutions have of their users. Analysing the images both sides have through their interaction on the EUROPA website (www.europa.eu) helps to to show where communicator intentions and user perceptions do or do not overlap. The timeliness of this issue could not be more striking than in the current internal and external debates surrounding the EU (e.g., the "No" votes on the common constitution). With this in mind, every possible way of interaction should be reconsidered, in order for citizens to get more involved and feel more connected. Next to mass media, the Internet plays an increasingly important role in people's lives. Even though the Internet may not currently be a dominant source of information about the RU relative to other mass media outlets , it continues to increase in importance as part of most people's everyday life, in particular for the...

Под заказ:
	OZON.ru - 14943 руб.	Перейти

Рейтинг книги: 5 из 5, 6 голос(-ов).