The old rules of business are dead. Business has become less Wall Street and more Wild West-if you want market share, you need to be a maverick. In order for your start-up to survive and thrive, you must make sales, create product, market your services, and hire employees. If you're one of the eight million entrepreneurs who doesn't have access to outside capital-or doesn't want the strings that come attached to it, Bootstrapping Your Business is your practical, comprehensive blueprint for starting and sustaining a profitable enterprise. Greg Gianforte, the nation's top Bootstrapper, shows you the advantages of Bootstrapping vs. traditionally financed start-ups. You'll also learn how the unconventional Bootstrapping mindset-inventive, pioneering, and skeptical of conventional wisdom-applies to you and your business. With Bootstrapping Your Business at your side, you'll gain the advantage you need to outperform the competition-and succeed in today's take-no-prisoners...

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