"How Much for Just the Spider?" is a cut-to-the-chase guide designed to help you effectively and economically incorporate the Web into your marketing strategies. You will learn how to develop a strategic Web site marketing plan designed to work with yourcompany's overall strategy. The book helps you understand market research, industry analysis, SWOT analysis, segmenting, targeting, and more. You will also discover numerous Internet based marketing tactics, with links to authorities in each area. Inside you will find: - Step-by-step instructions for creating a strategic Web site marketing plan. - Nearly 300 cost-categorized resources for easier budgeting. - Links to expert resources at the end of each chapter.

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