Today, businesses and celebrities are finding themselves the front-line targets of attacks by headline-seekers, the news media, disgruntled former employees, litigious adversaries, and many others. And it's crisis managers like Eric Dezenhall who step into fight the bad publicity and sometimes even turn the wave of negative opinion on the attackers themselves. NAIL 'EM! explores the personalities, conflicts, and motivations involved in such attacks and describes Dezenhall's unique communications approach to slowing, preventing, and reversing such situations. Reflecting our changed perspectives since September 11, 2001, Dezenhall establishes that crisis management is often personality driven, as exemplified by President George W. Bush and Secretary of Defense Donald Rumsfeld, whose plain-talking, straightforward styles earned the public's trust immediately after the terrorist attacks. Next he shows how the art of communications cannot solve deeper problems, as seen in the poor...

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