Nice guys finish last especially in business. Marketing veteran Edmond "Hawkeye" Hennessy steps out of the trenches and hands you the weapons you need to take the corporate battlefield by storm. This book is basic training for business combat. Learn how to bridge the gap between marketing strategy and implementation. Find and banish the weak links in your company's armor. Size up your position in the marketplace, and learn tactics to take over your market segment. Hennessy reveals the trade secrets that will conquer your rivals. Written for scrappy business warriors who hate to lose, Market Warfare is an essential field guide for competitive business. You will never back down from another corporate battle. Remember: Anything goes and it's warfare.

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