You don't need an MBA to read this book, and it's a godsend for people with a minimum budget for a big marketing campaign! Mini-Marketing will appeal to the over 50 million people now running their own small businesses, because getting the word out about who they are and what they do is a problem most of them have. Mini-Marketing's low-cost, common-sense approach, easy-to-read format, and straightforward writing style make it easy for beginners to understand marketing basics and realize they already know hundreds of ways to market themselves at very little cost. Time and again, shoestring marketers get clear insights, simple exercises, and step-by-step guidelines that help them get comfortable with basic marketing concepts and how they can be applied using the business-owner's existing knowledge and resources. Over 200 simple marketing tips, plans, and techniques can be put to use right away using good common sense and the numerous fill-in-the-blank exercises. The final...

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