Book DescriptionInside the Minds: Buying a Franchise (italicize first 6 words) is an authoritative, insider's perspective on the ins and outs of purchasing and operating a franchise and the future of the business on a global scale. Featuring Presidents and CEOs, all representing some of the nation's leading franchisors, this book provides a broad, yet comprehensive overview of the current shape and future state of franchising. Discussing current pivotal trends and changes, raising critical points aroundthe sheer necessity of a sound location and appropriate positioning, as well as the intricacies of delivering optimal customer service, and the importance of striking the balance between maintaining brand standards and operating a location as its own entity, authors articulate the finer points around this business in a thoroughly satisfying read ? from beginning to end. Franchisors across all markets offer up their thoughts on the key processes involved in finding and retaining...

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