Book DescriptionInside the Minds: The Music Business is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the strategic thinking behind producing, managing, and distributing talent. Featuring Presidents & CEOs representing some of the top record labels and digital distribution companies in the nation, as well as leading entertainment lawyers and renowned producers in the field, this book provides a broad, yet comprehensive overview of the current shape and future state of this ever-evolving industry. From what it takes to create a hit ? be it an artist, song, or album ? to hooking consumers and building a strong, loyal fan base, discussing the critical effects of technology and the impact of the digital music revolution, these authorities offer practical and adaptable strategies for profiting in an industry driven by talent and fueled by the desire for success. The different niches represented and the breadth of perspectives presented...

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