Finally, here's a design basics book that works the same way a designer's brain does-visually. This innovative guide sets itself apart from all those text-heavy, introductory titles on the market by showing creatives how to find inspiration in their everyday surroundings. Readers will learn all the rules of design with a look at how everything from graphics and architecture to fashion and product design shape the world. These are the fundamentals that help designers develop an eye for composing groundbreaking projects. Whether they're fresh out of school or running their own firm, designers will come away from this sophisticated-yet accessible-title with a renewed excitement for their work. Every page is packed with a powerful reminder: Design is all around us in the natural world and the urban landscape.

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