Amazon.comIn consultant Cyndi Crother's Catch! the fabled Pike Place Market fishmongers in Seattle explain a shared philosophy of work and life in their own words. The author's work as anthropologist--she interviewed and flung fish with 17 crew members--allows her to translate their inside jokes and shoutouts into habits of mind to "transform ordinary into great." Crother manages to keep Piscean puns to a minimum (stop floundering, how to get off the hook) and skillfully applies the principles of mind-over-matter cognitive psychology. Several phrases are key. "It's all over here," is an expression of personal responsibility and choosing a positive response to create the outcome. "What you say is what get" is a mantra for using choosing your wordsto change your mind. These ideas of self-reliance, intention and language as reality are not new. Yet Crother gives them a fresh and practical application in the photos of individual fishmongers and in their words. Whether...

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