Separating fact from fiction on Wall Street. Today's market watchers have increasingly come to rely on the opinions of brokerage firm analysts. But in this startling and revealing new book, Benjamin Cole explains why relying too heavily on what they say often isn't the best course of action. He demonstrates the economics of the brokerage business and shows why and how securities analysts today frequently put the interests of the firm ahead of the interests of regular investors. Many seasoned investors are already leery of the impersonal giants of the Wall Street brokerage business; they're looking for unbiased guidance and trustworthy sources of information for investment decisions. This book gives the reader solid guidance on separating reliable information from salesmanship. Cole offers a riveting, eye-opening view of the workings of Wall Street, challenges the supposed objectivity of analysts, and concludes by providing balanced, objective information sources the investor...

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