The Winning Argument. Every litigator strives for it --- the seamless, logical position; the delicate balance of reason and emotion; the impassioned and elegant delivery; the power to persuade a judge or jury. What makes a winning argument? What captures your listeners' attention? What influences their decisions? A new book by the American Bar Association Section of Litigation examines the key factors to a Winning Argument and provides insight into how to strengthen your advocacy skills and develop an argument that is powerful and persuasive. Three experienced trial lawyers examine twelve characteristics of a winning argument and present the rudiments and sophisticated levels of persuasion based upon ancient and modern techniques. An understanding of these basic principles will help you develop and present an effective argument before a judge, jury, a colleague or in mediation. The Winning Argument focuses on singular characteristics of advocacy by drawing upon...

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