Although globalization has long become a business reality, fear, stereotypes, and misunderstandings about cross-cultural collaborations abound. Culture Savvy addresses the latent discomfort we have with communicating with different types of people and teaches us how to overcome these fears. Based on extensive research in neurology, it focuses on basic human needs and details the four R s intrinsic to all human interaction (respect, relationships, recognition, reward). By uncovering these fundamental traits, it reveals how we can best understand and appreciate each others differences.

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