Providing your customers with the highest quality services is but one important aspect of making your salon a moneymaker. The other part is ensuring that you get out a variety of clear and compelling messages about what wonderful products and services you have to offer. This guide helps you do just that by offering complete coverage of the theoretical aspects of marketing and advertising, as well as essential how-to information on developing advertising and marketing plans and materials. Features: -The "whats" and "hows" of marketing, specifically for the salon business -Marketing basics to developing an effective marketing plan and implementing it for maximum results -Tips on marketing efforts from salon professionals -Legal and ethical issues, how to work with creative sources, the importance of image in marketing, the concept of positioning and more

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