We changed our attitudes, we listened, we learned, we cooperated, and we took the initiative. - Granqvist, supervising forester, STOR. Over the past ten years, Swedish forest products giant STORA has transformed its forest management to implement and verify a commitment to sustainable forestry. The company has hired a staff ecologist, implemented ecological landscape planning, brought local environmentalists into its management planning, retrained its workforce, and adopted new forest conservation measures. Most recently, STORA became Europe's first major timber company to have a large block of its forests certified by a third party as sustainably managed. Headquartered in Falun, Sweden, STORA is one of the largest forest products companies in theworld with 1996 sales of $5.9 billion. The company ranks fifth worldwide in paper and board production, producing 1.9% of the world's production compared to 3.2% for industry leader, International Paper Co. STORA sells primarily paper...

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