As one of Canada’s foremost captains of industry, Peter Pocklington is both revered and reviled — depending on whom (and where) you ask. The one thing for sure is that Pocklington has never been dull. Few alive today exceed the influence Peter has brought to the world of commerce, politics, sport, and culture. His story is one of triumph, failure, perseverance in the face of adversity and, in many ways, a primer on how to put free-market capitalism to work for you. It also chronicles one man’s pursuit of "the deal” and how that pursuit helped shape him and the ideals he continues to hold today.

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