Those employed by small organizations are often required to wear many hats a?? and some fit better than others. Graphics may be one of those ill-fitting hats. If it is, this handbook will help you decide which tasks to take on, and which to outsource. Youa??ll learn the advantages and disadvantages of digital and traditional printing. Youa??ll also learn how to plan your marketing budget, cut printing costs, and avoid costly mistakes.

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