Corporate Social Investing: The Breakthrough Strategy for Giving and Getting Corporate Contribution
Автор:
Curt Weeden, 400 стр., ISBN:
145963442X
Details a practical, 10-step plan that can create exciting new relationships between businesses and nonprofitsWeeden's plan could generate an additional $3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate profitsOffers essential advice for businesses planning their corporate social investing strategies and nonprofits seeking corporate supportCorporate philanthropy is on its way out. A new concept called ''corporate social investing''-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate...
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