This title is a new edition of a title that will save you money at the expense of a couple of hours of your time. Ultimately, every successful enterprise must attract, serve and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affects an organisation's bottom line more than any ad campaign, marketing programme or PR effort. This book is designed to get all managers and employees thinking about the little things that can make all the difference. It's a quick read - you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. It's packed with practical, applicable suggestions that can be put to work immediately, such as how to: turn angry customers into lifelong clients; use a simple gesture to immediately put customers at ease; listen with more than your...

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