Here is a little of what you will learn inside of this book: - What is Google Adwords? - How Google Adwords works - Why Google Adwords? - What is pay per click? - Differences between Google Adwords and Yahoo Search Marketing - Google Adwords VS traditional advertising - Before you start your Google Adwords campaign - What Adwords ads cost - Opening your Google Adwords account - How is your Google Adwords ads display position determined? - How is a Google Adwords campaign structured? - 10 tips for managing your Google Adwords account - Keyword research basics - Keyword matching options in Google Adwords - How to find inexpensive keywords - Increasing your clickthrough and conversion rates with negative keywords - Seasonal keywords - Keywords that may attract click defrauders - Use of illegal keywords - Which keywords are more profitable? -...

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