Unlike many other weight loss formulas, Rosenberg's book promises less but achieves more. Built on the premise that results from extreme temporary diets, are just that, temporary, this book focuses on behavioral techniques with the goal of permanently changing your unhealthy eating habits. Our environment taught us to love junk food. Rosenberg thinks that with proper tools, we can unlearn it and enables us to brainwash ourselves into despising junk food. If you've ever dreamed of actually WANTING to eat broccoli and spinach instead of corn dogs and hamburgers, this book is your friend. People looking to lose weight, take note! In contrast to the beat up cliches and quick fix solutions abundant in diet fads today, Rosenberg's approach is both refreshing and effective.

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