Every year, hundreds of thousands of students in the U.S. enter college totally clueless as to their choice of a major, and even less sure about what they will do with the rest of their lives. But for a growing number of students, the financial pressures of college are far more taxing than the academic rigors of campus life. As a result, many students rely heavily on financial aid, loans, part-time jobs, strict budgets, and whatever money their parents can afford to send them. Many students take dead-end jobs with no relevance to their college programs, while others even work on a full-time basis—sacrificing grades for dollars—and unwittingly setting themselves up to become college drop-outs. However, students don’t have to suffer through a penniless college existence, nor must they wait until after graduation to find a career and make money. Instead, they can generate income by launching their own businesses while on campus, taking advantage of the period in...

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