Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded societyA‚A poses a huge challenge to organizations of all sizes. A‚A In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture theA‚A public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to: A‚A A‚A§A‚A A‚A A‚A A‚A A‚A A‚A A‚A A‚A Create an affordable publicity plan that integrates goals, objectives, and key strategies A‚A§A‚A A‚A A‚A A‚A A‚A A‚A A‚A A‚A Determine which tools and tactics will have the most impact on your goals ...

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